Chizor Malize is the Managing Partner and Chief Executive Officer, Brandzone Consulting LLC, a global multi-disciplinary brand consulting firm premised on assisting organisations to creatively and innovatively align their branding and marketing strategy with their business goals and objectives. With over 15 years experience in branding and marketing, Malize is no less passionate about helping organisations realise the full potentials of their brands.
The internationally renowned brand expert, however, sees fashion as being synonymous with elegance. For her, fashion is looking good and appearing gorgeous.
“Fashion is being comfortable with what you wear at all times. It is trendy and in vogue,” she says.
According to her, feeling comfortable in certain clothing or fashion accessories helps to boost your confidence and selfesteem.
“Fashion has a large influence on the society in most areas of the world, and trends are usually established through advertising.
“The truth is, learning about new styling ideas is what keeps the fashion wheel spinning. There is a lot of rich fashion in these era that have been reworked over time; however, I prefer to reinterpret these designs, using my unique taste,” she says.
The Brandzone Consulting CEO adds, “We are in an age where people are brilliantly thinking of fashion innovation, instead of recycling. With the help of the social media, there is a lot of creativity in the fashion world. Fashion goes with colours, and colours sometimes depend on the occasion and taste.”
Malize also notes that in the corporate world, your style or fashion is determined by the nature of your job.
“I like to look great at every point in time; I like colours and accessories. I like comfort and styles, too. Being fashionable is good, though there should be moderation,” she says.
The brand icon further explains that every culture has its own fashion, especially in Africa, where people respect and cherish cultural heritage.
“Nearly every culture and religion has its own style of dressing, which set them apart from others. Fashion plays an important role in establishing identity, beliefs and thoughts throughout the world,” she adds.
