Folarin-Coker unveils plans as NTDC boss

Folarin-Coker unveils plans as NTDC boss

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The new Director General of Nigeria Tourism Development Corporation, Folarin-Coker has unveiled the “Tour Nigeria” brand.
While speaking with journalists, he stated that on assumption of office, part of his mandate was to reverse the negative conversation about Nigerian Tourism, galvanise commercial tourism, promote the diverse multi-cultural heritage and innovate new channels of tourism markets.
According to the former Lagos State Commissioner for Tourism, Arts and Culture, the brand is an ambitious attempt at promoting tourism in Nigeria by shaping the narrative of Nigeria as a major destination for tourism, hospitality, arts and entertainment in Africa.
“It will showcase the vibrant and friendly energy of Nigerians through different creative expressions, leverage on our abundant soft power to celebrate our heritage and promote our natural and cultural tourism assets, destinations and people,” he said
He added that to facilitate growth in the tourism industry, they had prepared a Tourism Development ROADMAP with short, medium and long-term objectives.
“We have also agreed on a strategic 5-point Action Plan to innovate our tourism and improve service delivery and effectiveness in critical sectors of the industry. The acronym for the strategic 5-point Action Plan to grow the industry is CHIEF, which represents Corporate Governance & Regulations, Human Capital Development, Infrastructural Development, Events and Marketing and Finance & Investment,” he said.
A brand logo has been created as a marketing tool. To create further public awareness for the brand, the Corporation will embark on a “Tour Nigeria” Bus Tour from the first week of August. The itinerary will take them across the six geo-political zones of the country.
The brand launch is the first in a series of monthly events to promote tourism in Nigeria. Other events are scheduled to take place across the Federation and it will peak with the year ending – ‘Countdown Nigeria’ celebration. Activities to herald the event have commenced and the official launch will take place on July 29.

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