A subscription video on demand service for emerging markets, iFlix, was launched last week in Nigeria.
Speaking at the launch, the country manager, Ngozi Madueke-Dozie, said the subscription service was targeted at the mass market.
She stated, “We are especially thrilled to launch iFlix in Nigeria. It offers affordability, variety, and convenience by giving our users an amazing selection of the best TV shows and movies from all over the world, to stream or download on any device of their choice for less than N800.
“We are fully operational in Nigeria, investing heavily in local content and the entertainment industry. We have a local operations team based in Lagos and this allows us to feel the pulse of our users, which we reflect in our marketing and content.
“iFlix is here to transform the way Nigerians consume entertainment and we are a global company that operates locally, which allows us to leverage our world-class technology to deliver content specifically curated for the Nigerian consumer.”
With over 220 studios and distributor partnerships, iFlix offers subscribers a large selection of TV series and movies both internationally and locally available in the region.
