Who doesn’t want to earn more money? Whether it is through part-time job or freelance work, the most important thing is that it is not out of place for you to have another source of income.
One of such income earners is blogging. While some believe it is a joke, that it is not a career, others are counting their millions almost on monthly basis, either in hard or local currencies. Blogging can be said to be an essential part of inbound marketing or a sort of hybrid between journalism and social media. It is a platform for someone to create content with passion and build a community around it, thereby making money from it. It involves a website, which allows you to communicate with an audience and spread a message.
Personal Finance Coach, Mrs. Nimi Akinkugbe, explains that to get started, tools required for the business can be any of the following: a laptop computer, a tablet and a smart phone, all connected to the internet. Also, you don’t need to rent a space for your business as it can be done in your house.
She said, “Make sure that you write content that people want as your blog should not be about your products or even your brand. Write about the challenges that your current and potential customers face and provide solutions. Research commonly-asked questions in your industry by leveraging Google’s autocomplete or Keyword Planner and answer them in blog posts. You can also ask other departments, like sales and customer service, what they are hearing.
“Endeavour to include keywords in blog posts such that you understand the keywords that your prospective customers search for on the Internet and then incorporate them into blog post’s title, description, images, and headers, naturally within the content itself. Doing this will also help improve your Search Engine Optimisation.” SEO is a way to increase online visibility for a website. It includes fine-tuning and organizing web content for search engines in ways that they understand. Until Google can read your mind, this means you have to include keywords. Also, make your blog appealing. Do not throw a bunch of words on a page. Be sure to c r e a t e concise paragraphs and to use images, bullets, lists, headers, and sub-headers to break up the content, so that it is easy for the reader to absorb. Check out other blogs that resonate with you for layout inspiration.
Blog on a regular basis because for your site to succeed, it needs consistency. You can start with at least one post per day. Whatever cadence you choose, make sure you are consistent about it
Blog on a regular basis because for your site to succeed, it needs consistency. You can start with at least one post per day. Whatever cadence you choose, make sure you are consistent about it. This will help show your readers when to expect a new post and also helps you plan ahead, so you always have fresh content to share on social channels. Remember, don’t be an island in the middle of the sea, as it will be harder to attract people to you.
RECALL
- You only need little capital to start
- You can do it on a parttime basis
- You can blog anywhere
- It is highly
Starting a blog doesn’t need to be expensive or complicated. In fact, the entire process comes down to just these few steps, which is to choose your blogging platform, then you secure a domain name and get hosting in place. Afterwards, you configure and design your blog, then you start creating useful content that serves readers. When setting up your blog, you need to consider a reliable platform such as the ones that can be used on computer, tablet, or smartphone.
As a blogger, you need to have a passion for your subject in order to create suspense in your target audience. If done correctly, “Bloggers earn fortunes from the business, even on a parttime basis, it earns them recognition and visibility,” she added.
Above all, try to learn from others, especially their mistakes, because often times, many people starting out, tend to make a ton of mistakes but when you interact with other bloggers, you will know how it works.
