- As world’s leading Internet TV service set to install server in Lagos
The world’s leading Internet Television service, Netflix, and the Nigeria’s leading 4G LTE broadband service provider Spectranet, at the weekend announced the deployment of one of the first dedicated Netflix servers in Africa.
The high capacity server would hold the entire Netflix content library in Lagos, providing Spectranet’s customers with the best possible video streaming performance which offers faster delivery in a cost effective way.
Speaking in Lagos during a media briefing, the Spectranet’s Chief Executive Officer, Mr. David Venn, said that the company was chosen by Netflix based on its track records in providing real 4GLTE broadband services to Nigerians.
He said the new partnership would enable Spectranet’s customers to enjoy best TV experience available in the country, adding that the unlimited experience would also afford them the opportunity to enjoy TV series and films when, how and where they want, with seamless, instant access across TVs, tablets, smartphones, game consoles and computers.
He said, “Because we focus on providing families with an excellent and affordable broadband service, this partnership with Netflix means that our customers will be able to enjoy the very best TV experience available in Nigeria. We are honoured that Netflix has selected Spectranet for one of its first deployments in Africa and the only one in West Africa.
“Netflix offers a new way of watching TV, giving its members the ability to enjoy TV series and films when, how and where they want with seamless, instant access across TVs, tablets, smartphones, game consoles and computers. Netflix offers a great entertainment experience with many titles available in high-definition with Dolby Digital Plus 5.1 surround sound and some in Ultra HD 4K and HDR.
“With fast.com, a simple-to-use website that helps people see how fast their Internet connection is, whether on mobile or broadband – Netflix offers an independent tool that consumers can use for greater insight and control of their Internet service.”
Venn further stated that Netflix’s laudable innovations have changed how consumers watch television across the world and that the subscribers’ appetite for its many flavoured fare has been very strong. He added that within the space of one year, Netflix subscription service expanded from 60 countries to a total of over 190 and well over 83 million subscribers, including Nigeria.
He said, “Netflix is the world’s leading internet television network that has been around since 1997. The online streaming platform first kicked off as a DVD-by-mail business located at Los Gatos in California. Within the space of one year, Netflix subscription service expanded from 60 countries to a total of over 190. It has well over 83 million subscribers, including Nigeria.
“The 19 year old firm, known for laudable innovations have changed how consumers watch television. The subscribers’ appetite for Netflix many flavoured fare is what can be described as strong. In terms of programming, Netflix delivers programming on global basis, on demand and without advertisements break which serve as plus to other range of benefits subscribers enjoy.
‘’Without the advertisement break’’ is one of the strategies Netflix adopts, as frequent advertisement break in most of existing pay-TV and broadcast system has cost vastly accelerated viewers’ shift away to Netflix.
“Netflix’s interface employs an algorithmically-driven platform that knows what viewers watch, learns what they like and pushes new shows and episodes to them continuously. This has helped to usher in an online binge-watching.”
In his contributions, the Spectranet, Head Marketing, Mr. Mike Ogor, said the company uses the latest 4GLTE technology to deliver fast and affordable Internet service to families and businesses across the country, saying that its service has covered Lagos, Abuja, Ibadan and Port-Harcourt within a very short period.
Ogor added that Netflix partnered with Spectranet 4G LTE to provide both customers with the best possible video streaming experience in Nigeria to reshape both supply and demand for TV and craving for fast, reliable and cheap internet service to complement Netflix quality service.
“Streaming of Netflix shows a technology that did not exist a decade ago. This technology now accounts for 35% of peak internet traffic across various countries where Netflix operate. This shift is reshaping both supply and demand for TV and craving for fast, reliable and cheap internet service to complement Netflix quality service.
“It is against this background that Netflix, a company around which new, broadband-based ecosystem is forming, is partnering with Spectranet 4G LTE to provide both customers with the best possible video streaming experience in Nigeria”, Ogor said.