Tencent is clamping down on Chinese kids that can’t get enough of its wildly popular mobile game, “Honour of Kings.”
Facing criticism over the growing number of young Chinese players hooked on the smartphone game, Tencent introduced new rules limiting users under 12 to an hour of play time each day. Those aged between 12 and 18 will be forced to log out after two hours per
day.
CNN reported that “Honor of Kings” has been a huge hit in China for Tencent, with more than 160 million people playing it every month. It ranked as the highest grossing mobile game in the world in May, according to research firm
App Annie.
Tencent touted its new rules, which also ban users under 12 from logging in after 9 p.m., as the “strongest anti-addiction measures ever” in the Chinese video gaming industry.
“I don’t think the restrictions are really going to work,” said He Ping, a Shanghai elementary school teacher, who is also a fan of the game. “There are always ways for children to bypass them.”
State-run news agency, Xinhua, reported that a 10-year-old boy used his mother’s ID and bank account to register as a player. In just over a month, he spent $8,500 buying virtual equipment in the game.
Besides addiction, there are also concerns about the game’s mature content. Some people on the multiplayer game use vulgar language that is inappropriate for children, according to He.
Producer, “Honor of Kings,” Ms. Li Min, defended the game in an open letter posted online. He said he feels it’s wrong to blame the game for causing addiction problems, suggesting parents need to shoulder more responsibility.
“Tencent can’t replace the role of parents,” she said.
Earlier this year, the company introduced a parental control tracker on its WeChat messaging platform, allowing parents to monitor the time and money their children spend on mobile games, and even block the game with a single swipe. But “Honor of Kings” wasn’t
included.
China’s gaming database, CNG, estimates that more than 20 per cent of “Honor of Kings” players are under the age of 18.
Tencent has a bunch of top mobile games in its stable. They are “Clash of Clans” and “Clash Royale.” They helped it rake in more than $1.9 billion in mobile gaming revenue in the first quarter of 2017, a 57% increase from the previous
year.
