Several Nigerians still mistake digital marketing for an innovation meant for blue chip companies alone. Little do they know that there are certain ways digital marketing can help boost their business.
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. Truly, digital marketing can boost your business beyond your imagination.
For, it is the process of attracting targeted audiences online that will spell the difference between a successful thriving business and a failed one.
Digital Marketing actually levels the playing field, providing small and medium enterprises with the chance to compete against the ‘big boys’ and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
Without a call centre, small businesses can engage effectively with multiple customers, even to customers from many parts of the world, even if they don’t have physical stores or branches in these locations.
It is more cost-effective than Traditional Marketing
Small businesses have very little resources and even capitalisation. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
Digital marketing delivers conversion
Businesses that are marketing products and services online measure success by the percentage of incoming traffic which gets converted to leads, subscribers or sales, depending on the intended purposes of your website.
Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns toward conversion optimization, making it a top priority above everything else.
Digital Marketing, on the other hand, can easily be tracked and monitored, with results immediately realised and measured as soon as targeted audiences provide contact information
DM generates better revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises, using digital marketing techniques, will have 3.3 times better chances of expanding their workforce and business, opening their doors to better, larger and farther reaching markets both locally and abroad.
Facilitates interaction with targeted audiences
One of the reasons digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.
Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them gaining their loyalty and trust that you will need when your business begins to grow.
Digital marketing caters to the mobile consumer
Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices.
Most Adults uses smartphones, now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.
It builds brand reputation
The power of digital marketing lies in its ability for attracting targeted traffic. The types of audiences for your content are most likely already prepared to know more about your brand, products or services and may be interested enough to purchase what you have to offer.
Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service.
Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
Provides better ROI for your investments
With better revenues and better branding, Digital Marketing can provide a better Return on Investments than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
Digital Marketing, on the other hand, can easily be tracked and monitored, with results immediately realised and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.
The key to success in Digital marketing, however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realise your ROI.
It earns people’s trust
Digital Marketing rides on the current online trend that focuses more on social media signals resulting from a direct and more personalized interaction between a brand or business and their targeted audiences.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined or availed of a product or service marketed by a particular brand or business.
The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences, most of which can be potential customers.