BY BAMIDELE FAMOOFO
Africa’s leading multilateral financing institution, Afreximbank, through its President and Chairman of Board of Directors, Benedict Oramah, announced a funding package of $1 billion dedicated towards supporting Africa’s creative industries under the auspices of the Creative Africa Nexus programme.
In 2020, Afreximbank introduced a dedicated $500 million facility to support Africa’s creative and cultural industry as part of its wider CANEX programme. The Bank has been able to support the industry significantly through this facility which is now nearly fully utilised.
Prof. Oramah indicated that the doubling of the size of the facility to $1 billion, for implementation over the next 3 years to 2025, will maintain and sustain the momentum and impact initiated by the original facility.
“We hope that the experience we gained implementing the original facility will enable us to provide the industry with a more efficient solution that can grow your business further. We expect to use this facility to support our talented youth.
“The facility finances all activities in the creative and cultural industry value chain, from content production to distribution. It supports the development of infrastructure for content creation, product design, distribution, logistics, and acquisition of intellectual property. Creative and cultural activities covered include sports, fashion, music, movies, art, including performance art, media and technology,” he said.
So far, the Bank’s culture and creative industry support facility has assisted film production, in some cases in partnership with Netflix. It has provided lines of credit to some African banks to support commercial creative activities. It is also supporting the production of garments, through the financing of factories and outlets. The pipeline of deals also includes support for the development of sports arenas and gaming technology commercialisation.
As part of its efforts to support Africa’s cultural and creative industries, Afreximbank has also set up a $100 million venture capital fund to which the Bank will contribute $25 million. And to address the lack of institutions on the continent that can support the commercialisation of African intellectual property rights, the Bank has formed and registered CANEX Creations Incorporated, an entity that will support the protection and commercialisation of African intellectual property rights.
“The days when African creatives intellectual property is taken advantage of by the rest of the world will soon be over, and we will see a new dawn of global creative brands emerging from the continent,” said the Oramah.
“CANEX Creations Incorporated will help generate intellectual property in the creative and cultural industry, ensure that they are legally protected, support the negotiation of the use and commercialization as well as distributing compensations when received. The vehicle will draw on the Venture Capital Fund to make strategic investments in the production and talent incubation, marketing and distribution of creative content on the continent,” he added.
