Fidelity Bank Plc has reiterated its determination to make the financial institution more youth-inclined, by upgrading its digital banking, which has been witnessing tremendous growth over the years.
The Chief Executive Officer of the bank, Mr. Nnamdi Okonkwo, said, “We are not going to rest on the growth witnessed so far; we are going to continue to innovate and as a financial institution, we have to stay right on top of changes and work closely with the ‘millennials’.”
In a bid to improve on its digital banking, Okonkwo explained that the bank had hired about 36 people, solely for the digital banking area.
“It is just one of the ways we are responding to the transformation going on in the banking industry, which is driven by the needs of the millennium,” he added.
The Fidelity boss urged other banks to develop innovative solutions that would bring those outside the banking space, especially the youth, to embrace financial institutions’ services and products.
Okonkwo said, “A huge population of the country are the youths, and so, if you need to provide financial services for this class of people, you must understand their buyer needs, customer preference and what is important to them.”
He noted that more importantly, a lot of youths live on social media. “And so, if you want to connect them, you must understand what they actually need.”
