Gulder hosts winner of Ultimate Party contest

Celebrities and other socialites joined the winner of the Ultimate Party online contest, Adedamola Awoniyi, for a memorable night, hosted by Gulder in Lagos, last weekend.
The all-night gig brought together leading entertainers, including MI Abaga, Dr. Sid, Ice Prince, Alexx Ekubo, Uriel Oputa and Blossom Chukwujekwu. The Ultimate Party, a dream-come-true experience, was one of the brand’s activations leveraging on Guy Code, a male-centric television series currently showing on MTV Base (DStv Channel 322).
Speaking at the party, the Marketing Director, Nigerian Breweries, Franco Maria Maggi, said the event was to strengthen the connection between Gulder, a premium brand from Nigerian Breweries Plc, and its consumers, adding that many of such experiences should be expected from the brand.
“The idea is to reward the ultimate guy. There are millions of ultimate guys out there, but we cannot reward everybody at the same time. The Ultimate Party is for the man who is striving to achieve success,” Maggi said.
He described the Ultimate Party as “a celebration of new beginning” for the brand, adding, “For the consumers, the important thing is to stay connected to Gulder. This is because the brand will continue to celebrate them.”
The weeklong events leading to the party started with the unveiling of Awoniyi, an adventurous fashion designer and upcoming movie star, as the winner of the Ultimate Party contest. He was later hosted by MI at the rapper’s Lekki home, where the duo discussed extensively about their favourite party, music and other adventures.
Earlier on Friday, Awoniyi was treated to a spa session to prepare him for the experience, which the Kwara State-born entrepreneur described as thrilling. “I have never dreamt of this kind of treatment. I never thought of winning the competition. Of course, I am not afraid of trying new things. I am adventurous, which is the reason I participated in the contest,” he said.