Julius Berger Nigeria Plc has for the seventh consecutive time won top rating as “Nigeria’s Most Valuable Brand in the Building and Construction Services Category” at the Top 50 Brands Nigeria Awards.
At a ceremony to unveil the Top 50 business brands in Nigeria last week in Lagos, the highly acclaimed construction giant again retained its leadership position in Nigeria’s engineering construction sector in recognition of its outstanding and ever trustworthy quality, brilliant innovativeness and operational best international standards and practice in the building and construction industry for the year 2022.
At the eagerly anticipated annual national brands evaluation event anchored in Lagos, where who is who in the various industrial sectors are assessed and named with ranking awards, Julius Berger Nigeria Plc emerged the winner in the building and construction sector with a Brand Strength Measurement, BSM, of 66.5, notching up an additional 6 points to strongly beat and best its own previous brand performance record of 60.5 points at the previous 2021 ratings.
The Chief Executive Officer of Top Brands Nigeria, Taiwo Oluboyede in his opening remarks at the event congratulated Julius Berger Nigeria Plc and other sectoral winners declaring that, “…today, these are the Best Brands in Nigeria”.
According to Oluboyede, the drivers of the #TOP50BRANDSNIGERIA awards, the Brand Strength Measurement ratings of nominated companies are determined by their consistency of corporate mission, professional resilience, individual Brand Identity, Client Retention, Quality Elements, Market Category Leadership as well as a brand’s Diversification activities and Productivity.
Other BSM assessment considerations include Innovation, National Spread, Online Engagement and a brand’s Corporate Social Responsibility and Environmental Consciousness and engagement.
According to Oluboyede, “…This becomes the objective measurement and merit-driven outcome of the annual brand research endeavour, where we evaluate a brand’s ability to deliver on its promise to its customers or clients who consume its products and services from the customers’ or consumers’ point of view….”
Oluboyede speaking from the citation of Julius Berger from the BrandNigeria 2022 Manual, further said that, among many other fine technical qualities of Julius Berger, the company places emphasis on the deployment of progressive construction methods and innovative technologies to achieve sustainable and value-driven solutions.
He said the scope of Julius Berger’s operations covers “…all areas of construction including the pre and post phases. Success is built on the strategy of having vertically integrated operations, which improve efficiency and timelines of project execution.”
To underscore the foregoing, the Top Brands Nigeria CEO said, “Julius Berger is a brand that is unmistakably recognized throughout Nigeria, a brand that has built a track record of delivering the highest level of performance and a brand synonymous with quality and reliability.”
Congratulating Julius Berger at the unveiling of the 2022 awards in Lagos, Oluboyede reiterated that“…the engineering construction leader is a company seized of a progressive and open-minded corporate culture constantly progressively driven by a development and growth-oriented Board and executive management. The company empirically never stands still in its efforts to drive both the Organization and its clients’ developments forward to its sworn allegiance to good success.”
Julius Berger at this year’s event was also again positively cited and commended by Oluboyede for its consistent business culture of punctuality and capacity to arrive on schedule and well prepared for maximum productivity in all of its projects and operational tasks with ready clients.
With regard to the 2022 construction sector leadership award to Julius Berger, the Executive Director of Administration of Julius Berger, Zubairu Ibrahim Bayi who had to give his remarks on the telephone from offshore where he was for official assignment said: “…On behalf of the Board, Executive Management and entire Staff of Julius Berger Nigeria Plc, I wish to appreciate and thank the BrandNigeria organization for this valuable award, and for the objectivity that has continued to define the ratings, keeping the nominations for the awards only merit-driven”.
Oluboyede had earlier noted that since the advent of Julius Berger in Nigeria for the construction of Eko Bridge in Lagos in 1965, the engineering construction company has historically and decisively stood strong as a preferred partner for project success anywhere there is an engineering challenge in the country
Besides Julius Berger Nigeria Plc, other winners at the 2022 BRANDNIGERIA TOP50BRANDS Award event included the Dangote Group, Globacom, Lafarge, MTN, Oando, FCMB, Access Bank, Coco-Cola, Zenith Bank, First Bank, Guaranty Trust Bank, UBA Plc, Nestle, Cadbury, BUA Group, Fidelity Bank, Total energies, Guinness, Airtel, Nigeria Breweries, Toyota, P&G, Channels Television, Samsung, and Multichoice.