Lagos to launch One Lagos brand

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In furtherance of Governor Akinwunmi Ambode’s desire to drive the economy of Lagos using tourism, hospitality, entertainment and sports, the Lagos State government has concluded plans to unveil the One Lagos brand.

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Addressing journalists, Commissioner for Tourism, Arts & Culture, Folorunsho Folarin-Coker, said that One Lagos will showcase the true spirit of Lagos through different creative expressions in an attempt to reverse the negative conversation while celebrating the people, places and the unique heritage of Lagos.

“The brand will leverage on the best of the most populous black city, the second largest film industry on the globe and the richest city in Africa. It will promote the diverse multi-cultural heritage of Africa’s largest mega-city and showcase the vibrant emery of its people,” Folarin-Coker said.

According to the Commissioner, One Lagos, was conceived to drive the economic growth across all communities in Lagos by taking advantage of the population, its density, wealth and culture.

The three-day event, which begins on Wednesday, July 27 and ends with an official launch on Friday, will feature comedy shows, musical performances, cultural displays, dance competitions, fashion runway and a host of others.