The Internet marketing is one of the highly lucrative businesses in Nigeria today as the world has gone global such that everything you want to do can be done digitally.
Ever noticed those little advertisements (ads) above your Google Search Results and wondered how they got there? In some cases, they were placed by Google on busy sites and paid for by the company to the account of the owner of the site.
The truth is that most establishments accomplish several tasks using digital marketing. Most people go about with smart gadgets like mobile phones, tabloids and watches, checking their mails or surfing the internet, which is responsible for the recent huge demand for digital marketing in Nigeria.
The innovation entails marketing and advertising, using the internet and e-mail to generate leads and direct sales via e-commerce. Some of the components of digital marketing include targeted email-newsletters, banner advertisements, among others.
Digital marketing enables companies and individuals to get the maximum return on investment. With more and more people using the internet every day, making the customer base of every company and business bigger, the prospects of going into the digital business cannot be over-emphasised.
When you are starting out, you need to study and analyse your target market. This will make it easier for you to tailor your products or services, and direct them specifically at your target audience, as you know where they meet online.
A digital marketing expert, Mr. Akin Omole, said that the business was the way to go, as it is cheaper to run. He added that it also positions the business owner to reach his target audience directly.
He said, “The good thing about venturing into this kind of business is that, you can start the business as low as N20, 000. Any unemployed person can tap into this opportunity. When you are starting out, you need to study and analyse your target market. This will make it easier for you to tailor your products or services, and direct them specifically at your target audience as you know where they meet online.”
According to him, the digital marketplace is highly competitive, with companies spending millions to rank highly in Google’s search. He said you needed to continuously learn and evolve to stay on top.
“Search engines are always changing their algorithms to improve their search patterns, which means you will need to stay updated to be perfect as that is the key to successful marketing,” he added.
For your digital business to succeed, you need to be consistent because you need to build your reputation and experience. You must stay focused and work diligently if you want to achieve your aim of making high profits.
Depending on the type of internet user you are trying to market, you may find that they use specific social media platforms like Facebook, Twitter, LinkedIn, YouTube and Instagram, among others. If this is the case, you will want to promote your company’s products and services on those sites in order to reach your target audience.
Having a targeted and specific approach will reduce the amount of money and effort you spend promoting your business. It will also reduce the amount of hours wasted pursuing an audience that is not right for what you are offering. If you are not able to answer these questions, then chances are either your target market is incorrect or you have the wrong product/ service.
Having a targeted and specific approach will reduce the amount of money and effort you spend promoting your business. It will also reduce the amount of hours wasted pursuing an audience that is not right for what you are offering
Endeavour to focus on a specific type of digital marketing and master it. A common mistake that digital marketers make at the start is trying to mix different approaches. For example, mixing google adwords with social media marketing is not the right thing to do as you will master none, and become average in both.
- Start-up capital is little
- It is highly profitable
- Involves less stress
With the wide range of digital marketing methods out there, it is very crucial for you to approach one method at a time so that you can become recognised as an expert in a specific niche. By becoming an expert in one aspect of digital marketing, you can command higher payment for your time. This will ensure that your business is profitable when using that method to help your clients sell their products or services. This specialist knowledge will become your unique selling point.
For example, learning the ‘ins’ and ‘outs’ of search engine optimisation before tackling affiliate marketing, network marketing and social media marketing will enable you to generate revenue from that one type of digital marketing. Once your business grows, you may invest in offering other types of online marketing, or higher experts in those areas to work for you.