A popular coffee brand, Nescafe, had launched Grown Respectfully to express how it works in a respectful way to deliver people a great tasting cup of coffee every day.
Nescafe, over the last decades, has helped give farmers across the world the support they need to grow more and better coffee through its three pillars, respect for farmers, respect for communities and respect for the planet.
Speaking at the launching programme, the vice president, Global Communications, Beverages, Nestlé, Mario Vera, said sustainability has been at the heart of the iconic brand from the day Nescafe was invented.
“Consumers are increasingly interested in sustainably-sourced products. They want to know where the coffee beans come from and how they are produced.”
Mario added that “Through Grown Respectfully, Nescafé will convey real and inspiring farmer experiences. We will also bring to life the tremendous contribution farming communities make in providing quality coffee to consumers worldwide.”
Using various channels, including product packaging, Grown Respectfully will help communicate the full breadth and depth of the Nescafé Plan’s sustainability program, and its impact on people and the planet.
He further stated that, “With a network of over three hundred agronomists, Nescafé provides training and technical assistance on good agriculture practices to more than a hundred thousand farmers every year to improve coffee productivity and
quality.
“It has also distributed 160 million high-yielding coffee plantlets to renew ageing trees, support better farmer incomes and livelihoods, and aim to distribute 220 million by 2020.”
