The Executive Manager, Lush Hair, Mrs. Ihoha Oluwatoyin, has said competition with other brands is not a challenge for her company because the brand came out big and fully prepared.
She said the product was introduced to the Nigerian market in less than one year and that it was selling fast because of its good quality and nice texture.
“Lush hair is a baby because it is just nine months old, but the mother, Lucky Fibres, has been in the country for over 25,” Ihoha told The Point.
Right now, there are no challenges because we came out big and prepared. We have also trained distributors all over Nigeria and I think the product is selling good
Explaining the unique selling point of the product and why one should crave for it, the executive manager said, “The unique selling point of Lush Hair is that it is super soft, it shines, there is no wastage, it is hot water friendly and cheap. You don’t need to use hair cream or shampoo on our attachments. The attachments shine on their own. “My products are brushable; they can be reused and are very light. Even if you fix up to four attachments on your head, you won’t feel it, and we have beautiful colours that you can pick your desire from. We don’t produce attachment alone as we also do crotchet, which comes with beads in it.”
Speaking on natural and low-cut lovers, she said going on natural hair or low cut did not affect the sales of the brand in the market because they would still buy the product and make a wig from it.
“You may choose to go natural, just to look different from others, and when you are tired of the natural hair, that is why we have the wig. They can actually buy our product and make a wig from it. Your crotchets can be styled as wigs. It depends on what you choose to do with your hair, and the wigs can be used for up to a year because they don’t tangle,” she said.
Also speaking on the challenges and achievements of the young company, Ihoha said, “Right now, there are no challenges because we came out big and prepared. We have also trained distributors all over Nigeria and I think the product is selling good.
“We know what Nigeria wants and what is happening in the country. So, what we do, sometimes, is that we go to universities with our stylists; we go and teach them how to make
hair.
If it is crotchet or braids that we would be able to teach them, we teach them and we organise competitions among the students and the winner will go with some money or some of our products and a hand dryer, just to empower them. This encourages others that don’t know how to make hair to learn, so that they don’t just depend on white-collar jobs. They have to engage themselves with alternative sources of
income.”
