Pay TV network, StarTimes, has further enriched digital TV viewing and family entertainment in Nigeria with the launch of a new lifestyle Igbo channel called Isi Mbido.
The new channel, which came live on StarTimes channel 172 on Monday, was introduced to provide rich entertainment for Igbos and Igbo speaking people in and outside Nigeria, following the successful launch of ST Dadin Kowa and ST Yoruba for Hausa and Yoruba people and viewers, respectively.
Chief Operating Officer, StarTimes, Mr. Tunde Aina, said, “The new channel called Isi Mbido, which means, ‘The Source’, was a niche channel designed to entertain and propagate the rich Igbo culture, targeting the youth, the young at heart and the older generation, and in fact, the entire family, primarily with movies, music, lifestyle and general entertainment content.”
According to him, this is the true and authentic source of Igbo culture, tradition and lifestyle. “It tells the true, unadulterated Igbo story, but from a modern perspective. It also serves as an effective bridge between the old and the new brigade, so that the language, culture and tradition of an entire tribe will not be drowned by modern and contemporary cultures and traditions and the proud heritage of Ndi Igbo will not diminish or be lost in translation,” said Aina.
He added that the company was set to entertain its viewers with over 1,000 hours of fresh content in the next one year.
To him, the channel is strictly Igbo with all the contents in Igbo but the movies will be subtitled in English for better understanding by non-Igbo people, who want to enjoy quality entertainment.
