Monday, April 15, 2024

Yemi Alade unmoved by BET’s disappointment

Nigerian singer, Yemi Alade, is growing in status every day. Even though she recently had a disappointing outing at the 2016 BET Awards, it has not stopped her from adding another endorsement to her portfolio.
For the Best International Act Category, she flexed muscles with the likes of Wizkid, AKA, Cassper Nyovest, Diamond Platnumz, MzVee, Serge Beynaud and Black Coffee. Black Coffee, from South Africa, was the lucky winner.
Alade, however, told The Point that she learnt a lot at the 2016 BET Awards even though she didn’t win.
“BET is a big award and the African category only had about six nominees. We all know that in Nigeria alone, we have over 15 artistes who are doing well, both male and female.
“For me, to be nominated three times in a row, means I am doing something good. Besides, I didn’t come home empty, I came back with a lot of experience. I was seated next to Beyoncé and any big artiste you could think of. I learnt a lot,” she said.
Speaking on her growing list of endorsements, Alade said that it was better to be busy than doing nothing. She added that most of the endorsements were from different brands from different sectors.
“The best part of this is that most times you don’t get two of the same kinds of endorsements. When one is over, another product within the same industry approaches you. There was no time I had a clash,” she said.
Promoting her new album, Alade disclosed that Mama Africa, is still her major priority.
The singer, who was recently unveiled as the new ambassador of Nairabox, said she had dropped four videos of songs on the album and more videos were still in the works.
She admitted that she feels the pressure to remain relevant in the music industry. In Africa, according to her, men are given more respect than women. “There are lots of psychological and physical battles we encounter every day when you are up there. But it has been God, my management team and my passion for.
“Talent is given by God, but the Peak Talent Show I participated in, was the right step in the right direction for me. It made me take the first professional step in my life,” Alade said.

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