Gulder targets TV series at male viewers

Guy Code, a new TV show targeting male viewers, is airing on MTV Base (DStv Channel 322). The series focuses on popularising rules that should guide the conduct of young male adults.
The show is aired by MTV Base (DStv channel 322) on Sundays at 10pm and repeated on the same channel on Thursdays at the same time. It is also aired on STV on Thursday at 10:30pm and AIT on Friday at 10pm.
Guy Code is sponsored by Gulder, a premium brand of the Nigerian Breweries Plc.
Already, the weekly series has triggered healthy online conversations on guys’ tendencies towards friends and the female folks. Viewers can also hook up to #TheUltimateGuyKnows to share their thoughts on different subjects raised on the show.
The series explores different guy-related issues with a view to prescribing the socially-acceptable codes and etiquettes.
Guy Code premiered on MTV Base on October 1. Its first episode was a meeting point of wit, intelligence and youthfulness as celebrities such as Ehiz, Praiz, Ik, Emma Nyra and Chigurl engaged viewers on touchy questions in first move, lying, ‘crazy’ girlfriends and sugar mummies.
The second and third editions followed with a focus on snooping, sliding into the DM, catfishing, wedding etiquettes, what men want, marriage proposal and other similar topics.
In a humorous but educating approach, the hosts discussed the code in each of the themes, specifying the ‘no-go’ areas while presenting how the ultimate guy plays the games.
The show will run in the next three months during which viewers will be taken through an ultimate experience that will immerse them in popular culture. It will sustain the stylish delivery with which it started.
Witty-talking points on Guy Code have been trending on digital media. Views are shared via #TheUltimateGuyKnows and #mtvbasegulderguycode in a manner that, indeed, ‘invades’ and brings to the fore the inner circle of guys.