BY KENNETH EZE
Guinness Nigeria looks set to strengthen its foray into African blend of herbal fruits beverages with the unveiling of the Tigernut and Ginger flavour recently.
Managing Director, Guinness Nigeria Plc, Baker Magunda, said, “At Guinness Nigeria, we are proud of our consistency in delivering great brands to give consumers unique experiences. Our new addition to the Orijin family, Tigernut and Ginger, will carry the same trusted Orijinal heritage.
“Orijin continues to celebrate those who are proud of who they are and where they come from. We are the Orijinators of herbs in a contemporary drink.
“With this new variant, we are creating value for our customers, delighting consumers, and extending our unique portfolio.”
The Orijin Tigernut and Ginger was unveiled as part of ‘Bolder By Nature,’ a creative campaign by Orijin, with which it intends to drive bold conversations and summon authentic expressions of ‘orijinality’ through a themed fusion of African and modern street culture.
Guinness averred that the new blend was intended to be, “an authentically Naija drink for those proud of their heritage, and joins their predecessors; Orijin Ready to Drink, Orijin Bitters, Orijin Zero and Orijin Herbal Gin.”
It also stated that “Orijin Tigernut and Ginger combines the finest bitters from across Africa with the sweetness of fruit extracts such as zesty orange and now the refreshing kick of Tigernut and Ginger to ignite your taste buds.”
Marketing and Innovation Director, Guinness Nigeria Plc, Adenike Adebola, added the new product was a result of continuous research and innovation for which the mother-brand remained proud.
“I am exceedingly proud of our amazing Orijin journey since 2013. Orijin champions (are) those people who are proud of who they are and where they come from, but also share a modern outlook on life. We’re very excited to be bringing the much-loved taste combination of Tigernut and Ginger to Orijin – a contemporary drink that is proudly Nigerian,” Adebola added.
